SEA also known as Keyword-Advertising is an advertising strategy used by search engines e.g. yahoo, Bing, Miva, Yadex etc. It refers to paid advertising, which means being placed at the most top position on search results page, usually at the sponsored Links or paid listings region. Such paid Advertisements are found for instance on Google Search results pages at the most top position (which have light yellow background and are usually labeled as adverts) and at the right side of the page.

The three well known SEA are Google Adwords, Yahoo! Search Marketing and Bing (Microsoft Advertising) Some advantages of SEA is the ability of reaching a wide range of users, compared to other forms of advertising. The probability to be ranked high and thereby generate more traffic on your website can be controlled. You can see yourself how often which advert has being viewed. SEA advertising offers transparency, flexibility and different useful tools. However there are also disadvantages:

Rarely clicked adverts are usually removed by Google and must be first optimised, this could be very time consuming. One of the problems with SEA is Click fraud, this is meant to be clicks of competitors. These clicks are usually done automatically by machines or manually. Which induces high cost and the competitor can thereby better his ranking.

Google Adwords:
Adwords uses cost-per-click bidding, that means you are only charged if someone clicks on your ad. Through this you can reach people searching for what you affer and thereby promote your business.If you already have a google account, you can also control other google products like Adwords, Adsense, Analytics, My Business etc.
factors like appropriate keywords, your budget, the quality of your advert and how good your website is, determines in which position your ads appear.
Here are some factors that affect paid advertising.

  • minimum bid
  • daily budget
  • used keywords
  • competitition rate of used keywords
  • how the advertising text is presented
  • how advert headen is constructed
  • how the goal Url is presented
  • how the goal website is structured
  • browsing speed of your site
  • google's quality score